Innovation and market development will be essential for the long-term sustainability of the native sandalwood industry. The industry’s base will be expanded progressively as plantations come on stream, providing opportunities to grow its market.
- The Forest Products Commission will establish an innovation fund to promote new technologies and products that bring greater value to the industry.
- A marketing committee will be established to develop industry-wide initiatives focused on promoting Western Australian sandalwood as a high-value resource.
- Branding programs will be developed with industry to establish the identity of Western Australian sandalwood.
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